SAP & Beiersdorf - Consumer Insights: Ratings & Review Study

Apr 2020 – Jun 2020
Associated with Dartmouth College

Applied Machine Learning to compute on:
• Consumer Insights: Ratings & Review Study of SAP and Beiersdorf data SAP tools applied:
• SAP Analytics Cloud • SAP Data Intelligence

- Performed sentiment analysis on 50000+ product reviews for 84 Beiersdorf Nivea products using SAP DI platform
- Clustered reviews using LDA, K-means clustering and bag of words model to identify and analyze topics
- Visualized data and recommended 3 categories which most influence user experience to improve target marketing